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The Jeweler’s Digital
Ownership Checklist

You spent decades building your reputation. Don’t let a vendor own the digital version of it. 10 questions to ask any agency, platform, or freelancer — before you sign. Already working with someone? Ask them today.

1
Whose name is the website domain registered under?

If it’s theirs, they can hold your web address hostage the day you leave. It should be yours — always.

2
Who owns the Google Ads account — and would I keep the history if we parted ways?

Ad history is worth real money: Google rewards accounts with track records. If the agency owns it, your years of data walk out the door with them.

3
Who is the admin on my Google Business Profile?

Those reviews — your 20 years of five stars — live on that listing. You should hold admin. Everyone else gets manager access at most.

QUESTIONS 4–10
  • 4Where do my leads actually go?
  • 5Can I export my customer and lead data — today, without asking permission?
  • 6Who holds the logins to my social media accounts?
  • 7Do you sell leads or services to other jewelers in my area?
  • 8If I stop paying tomorrow, list exactly what I lose.
  • 9Am I paying for outcomes I can verify, or activity I have to trust?
  • 10Will you ever ask me for a password?

Get all 10 questions — with what each answer should be, and a scoring guide:

Want us to run this checklist on your current setup — free?
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