The Jeweler’s Digital
Ownership Checklist
You spent decades building your reputation. Don’t let a vendor own the digital version of it. 10 questions to ask any agency, platform, or freelancer — before you sign. Already working with someone? Ask them today. The answers are usually the first time an owner finds out what they do not own.
If it’s theirs, they can hold your web address hostage the day you leave. It should be yours — always.
Ad history is worth real money: Google rewards accounts with track records. If the agency owns it, your years of data walk out the door with them.
Those reviews — your 20 years of five stars — live on that listing. You should hold admin. Everyone else gets manager access at most.
- 4Where do my leads actually go?
- 5Can I export my customer and lead data — today, without asking permission?
- 6Who holds the logins to my social media accounts?
- 7Do you sell leads or services to other jewelers in my area?
- 8If I stop paying tomorrow, list exactly what I lose.
- 9Am I paying for outcomes I can verify, or activity I have to trust?
- 10Will you ever ask me for a password?
Get all 10 questions — with what each answer should be, and a scoring guide:
Want us to run this checklist on your own setup — free?
Request your free ownership audit →